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E-mail is so 20th century? Not to restaurants, stores trying to woo you |
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Ricky Ly loves social media. He blogs, Tweets and posts on Facebook. But Ly, a 25-year-old civil engineer, still mostly relies on old-fashioned e-mail to get deals at his favorite stores and restaurants. "With e-mail, it's more strong for a call to action," he said. "They give you a coupon, and you do something about it." It may lack the speed of texting or the trendiness of Twitter, but e-mail remains an important tool for restaurants and stores trying to entice customers with the latest specials or new offerings. Orlando-based Darden Restaurants holds exclusive parties for members of its Bahama Breeze "Island Insider" e-newsletters, and its LongHorn Steakhouse servers were recently asking customers after dinner to sign up for that chain's e-club. Maitland-based Sonny's Real Pit Bar-B-Q launched its "R U Smokin'" e-club a little more than a year ago and hopes to sign up 10,000 new members in 2011. Smokey Bones Bar & Fire Grill, another Orlando chain, has a much more ambitious goal for its e-mail list: 150,000 new subscribers this year. To continue reading, visit: http://articles.orlandosentinel.com/2011-01-30/business/os-email-marketing-20110130_1_e-mail-address-social-media-social-sites |
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Drive sales by tapping e-mail |
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E-mail marketing is gaining significant attention from all quarters of the marketing value chain as firms seek to reinvigorate their approach and tap this abused channel to drive customer value while simultaneously lowering overall marketing costs. Driven in part by the recent economic downturn, firms are in a bind to leverage this very low cost channel, while rising above the tide of clutter and customer's poor perceptions that they helped form with years of blast tactics. Continue reading this article in its entirety: http://www.dmnews.com/drive-sales-by-tapping-e-mail/article/169907/?DCMP=EMC-DMN_EmailMktingWkly |
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Email Open Rates Continue To Rise |
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For the fourth quarter in a row, email open-rates were up across a cross-section of industries, according to new data from a study from direct marketing agency Epsilon. What's more, 14 of the 16 industries measured saw an increase year-over-year by the close of the second quarter. Continue reading this article in its entirety: http://bmurl.com/txbs |
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A Small Business Guide to Text-Message Marketing |
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By Mark Cohen From: The New York Times Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read. The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30. Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research. Continue reading here: http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html?_r=1 |
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