Sometimes we must discuss Politics or Religion to increase your sales
President Trump marketed himself to Evangelical leaders to win his 2016 campaign, and just last week, he invited them to the White House to tout his accomplishments while also praising them for their assistance. Like President Trump, you should be focusing, either part or all your marketing efforts on this same community even if you’re not running to be President of the United States.
You see, sometimes mixing politics with religion is the exact recipe you need to expand your reach. We’ve been helping clients do so since we started in 2005, and it’s helped many of our clients drastically expand their client base into these new unchartered waters.
If you’re a Christian publisher, ministry or retailer as well as a Catholic publisher, organization or retailer, you’re already focused on outreach towards these audiences. The same is true for the Jewish Community who is actively conducted this outreach just days before their high holidays, and for all 3 religious, this is old hat.
We understand that if you’re a health publisher, financial publisher or retailer of prepper supplies, it may not be your first instinct to utilize a Christian email list, a Catholic email list or a Jewish email list. You wouldn’t be wrong, but it should end up somewhere in your marketing plan.
After all, the individuals in these audiences are consumers; they just tend to prioritize the information they receive through trusted channels based on their faith. The same could be said for people who subscribe to our political email lists seeking political information, or those on our health email lists seeking information regarding health and wellness.
Unfortunately, after a while of fishing in the same pond, using the same creative and reaching for the same consumers as your competitors, you’re bound to reach a point of diminishing returns. That’s why you’ve also go to look for new ponds.
Our faith-based email lists can give a new lift to an old creative and increase your sales. Like President Trump’s strategy, you’re just delivering a message to an audience that wants to receive it but was waiting for your email to show up, and since they don’t look elsewhere, you need direct your attention to them.
Here at Best ROI Lists, we are seasoned email marketing professionals with a specialized focus in faith-based marketing and we understand why email marketing will help you improve results to these audiences far better than you can achieve through paid search or social media. Our portfolio of opt-in email lists contains Catholic email lists, Jewish email lists and Christian email lists. These lists are typically used for marketing related books, religious product sales and fundraising for relevant non-profit organizations.
Many of these lists, though not all, are willing to permit marketing from non-religious organizations if the advertisements are not offensive to their subscribers. Advertisers who have braved these experiments find that messages should be revised to offer a more religious-based message, where appropriate, and while not everyone on these email lists will be an ideal consumer, many of them are great buyers for financial newsletters, skin cream products, anti-aging products, supplements, retirement services, emergency food supplies, books and donors to political causes as well as charities.
Who says capitalism and religion can’t happily coexist? Who says health and faith-based marketing can’t intermingle? Old school thinkers—not here–we know what works in the 21st Century.
If you are on the brink of ramping up your organization’s marketing strategy, let Best ROI Lists implement our proven strategies to increase your sales and fundraising. We are confident that we have the marketing recipe for your business’s growth strategy